The outdoor shading season is approaching fast, and now is the time to prepare your business to meet customer demand and expand into this growing market. Here are key steps:
Research & Vendor Outreach
Attend webinars, request product training, and engage with your dealer community to identify the most reliable and profitable options. Partnering with vendors like Sol-Lux ensures you’ll have access to premium outdoor shading solutions backed by strong margins, warranties, and ongoing technical support.
Leverage Your Existing Customer Base
Re-engage with your current customer base to promote outdoor shades. Vendors can provide marketing resources to help highlight products like patio awnings with integrated lighting or energy-efficient window shading solutions.
Showroom Demos & Samples
Invest in showroom demos and sampling programs to create hands-on experiences. “When clients see and touch the product, their confidence grows, and conversions follow,” says Steve Brous, National Sales Manager at Sol-Lux. “Our EOS demo system is compact and ideal for consultations, and our fabric swatches and sample casings make it easy to help clients visualize their perfect solution.”
Think Outside the Box
Patio awnings aren’t just for patios. Imagine homes with boat houses, where an awning can provide shade and protection from the elements while creating a comfortable lakeside retreat. Consider adding a motorized drop screen to a garage for enhanced privacy and sun control or installing an awning on a barn to create a shaded area for equestrians and horses. Thinking creatively about outdoor shading applications can help unlock untapped markets and expand your business opportunities.
