Sony Reveals Prices, Availability for New Master Series TVs

Sony's new Master Series A9F and Z9F TVs with HDMI eARC and Netflix video optimization, have a starting price of $4,500.
Published: August 30, 2018

Sony's much-ballyhooed Bravia Master Series OLED and LCD displays, to be demonstrated at CEDIA Expo 2018 next week, now have starting prices and ship dates.

Announced in July, the new Android-powered TVs include the A9F OLED series and Z9F LCDs. They feature several “firsts” for Sony and the industry, including HDMI eARC, the technology that enables pass-through of high-resolution soundtracks over a single HDMI cable.

RELATED: Sony Plans ‘Big Projector Launch’ at CEDIA

These displays are the first to feature a Netflix Calibrated Mode that optimizes video quality for Netflix content. They also offer three different HDR options — HDR 10, Hybrid Log Gamma and Dolby Vision.

A9F OLED Prices

Sony MASTER Series XBR-55 A9F 55” class (54.6” diag) 4K HDR TV, $4,499.99 MSRP
Sony MASTER Series XBR-65 A9F 65” class (64.5” diag) 4K HDR TV, $5,499.99 MSRP

Z9F LED Prices

Sony MASTER Series XBR-65 Z9F 65” class (64.5” diag) 4K HDR TV, $4,499.99 MSRP
Sony MASTER Series XBR-75 Z9F 75” class (74.5” diag) 4K HDR TV, $6,999.99 MSRP

Availability

Sony says these models are “available for pre-sale now” at Best Buy and Amazon (A9F and Z9F) but the links provided do not show pricing, nor a way to pre-order the TVs at this time.

Follow CE Pro's coverage of CEDIA Expo 2018.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series