Xperi, the parent company of TiVo, and TV manufacturer Sharp, will launch smart TVs powered by TiVo beginning in 2024 as part of a multi-year agreement and is eyeing more TV manufacturer partners in 2024.
According to a press release, Sharp’s new line of smart TVs integrated with TiVo’s operating system are designed to give consumers a simplified, universal discovery, providing a user experience that drives TV demand and viewership.
The Sharp TVs powered by TiVo OS will first launch in Europe, but Xperi in its second-quarter earnings report says the company expects TiVo-powered smart TVs to launch in North America in 2024.
In a statement, Sharp’s European vice president of TV-System business unit Nick Chen says the company chose TiVo’s OS because of the product quality and the desire to offer a user experience of Sharp quality elements with more variety and freedom.
“We are excited to give users significantly more control on how to discover and consume content across live TV, news, sports, movies and more,” Chen says.
Jon Kirchner, CEO of Xperi, says the partnership is proof that TiVo is meeting a crucial need for smart TV brands.
“The accelerated adoption of our independent media platform by consumer electronic brands, as well as by BMW in the car, lays a strong foundation for the future growth and success of our platform ecosystem,” Kirchner says.
According to the company’s second-quarter financial release, the company now has three smart TV OEM Partners that will integrate the TiVo operating system into their 2024 TV lineup. This includes Sharp, Turkish TV manufacturer Vestel, and a third unnamed OEM.
The company also recently said TiVo OS will be integrated onto Amlogic’s 4K and 2K chipsets designed for smart TVs to help reduce cost and time-to-market for TV OEMS looking to roll out TVs powered by TiVO OS.
Xperi says the company also recently signed an agreement with Sony to deploy its content search-and-discovery web browser with Sony’s Smart TV lineup.
TiVo and parent company Xperi, the parent company of audio industry brand DTS, merged in 2020.
