Key Takeaways
- Median system integration sales grew 14% compared to 2025.
- Roughly one-third of integrators grew sales by 51% or more while another third saw sales decline by 21% or more.
- Split occurred across companies of every size.
D-Tools has released its 2026 Midyear Market Report. The report, which pulls from data gathered from the users on D-Tools’ business platform, provides a look at how the systems integration market performed in the first half of the year. At first glance, it would seem as though integrators grew sales by a median of 14% compared to 2025; however, digging deeper, the performance split in the channel seen earlier in the year seems to be widening.
What the Experts Are Saying
“The market growth is solid, but it’s not the whole story,” said Jason Knott, data solution architect at D-Tools. “Our data shows the market is splitting in two. A third of integrators grew more than 51%, another third declined by 21% or more, and the businesses in the upper-middle market are feeling it the most.”
Key Findings from D-Tools 2026 Midyear Market Report
Market Bifurcation
According to the report, over one-third of integrators (34.8%) grew sales 51% or more in the first half of 2026, while one-third (33.4%) saw sales decline 21% or more. The remainder (31.8%) of integrators were flat, or close to it.
The split occurred across companies of every size.
Upper-Middle Market Squeeze
Integrators with average contracts between $25,000 and $50,000 dropped 16.1%, the weakest showing of any segment, while the share of under $10,000 and large/luxury contracts over $50,000 both grew.
Volume-Fueled Growth
Signed contracts per integrator rose 17% as proposal output rose 19%. Close rates held essentially flat, so growth is being driven by putting more proposals in front of customers, not better closing rates.
Why Integrators Should Take Note
Hints of this market bifurcation first showed up during CE Pro’s 2026 State of the Industry with D-Tools Year in Review Report for 2025 later providing a sort of retroactive confirmation of the trend’s existence in the prior year. While the economy continues to plod along with great uncertainty, it is abundantly clear at this point that certain areas are proving to be more resilient than others.
What is most noteworthy in the Midyear Report, however, is that for the firms that are growing, it’s not because they’re negotiating higher prices: they’re simply doing more work. This could imply that even in these more resilient markets, spending at the individual level may have finally hit a ceiling.
Availability and Methodology
The D-Tools 2026 Midyear Market Report is available now as a free download at d-tools.com. The key findings and takeaways are published in full.
The report is built entirely from aggregated, anonymized transaction data drawn from signed contracts and proposals generated in D-Tools Cloud by more than 1,500 active integration companies. The data set is limited to companies that used the platform in both 2025 and 2026, so the comparison tracks same cohort of integrators across both time periods.
The full report also includes regional analysis, sales-cycle and proposal-revision benchmarks, a category-by-category breakdown, and eight key takeaways integrators and suppliers can use to plan.
Data by D-Tools publishes two flagship market reports each year, with quarterly companion reports in between.
