Atlona has appointed Navatech Marketing to its network of residential AV manufacturer’s representatives, effective immediately, with an exclusive focus on the Rocky Mountains region.
Navatech will represent Atlona across an expansive area that includes Colorado, New Mexico, Wyoming, Utah, Montana, Southeast Idaho, and El Paso, Texas. While Navatech’s focus will include custom home AV installations, the company’s sales strategy includes an emphasis on the growing light commercial market.
“With our extensive network of dealers and installers, we serve a ‘Resi-mercial’ market that encompasses residential and light commercial accounts. That includes hospitality customers that install AV systems in hotels and restaurants,” says Steve Forgy, principal of Navatech Marketing.
“Atlona has a diverse product portfolio that crosses a broad spectrum of AV over IP and HDBaseT installations, which makes Atlona a great fit for Navatech across the Resi-mercial spectrum.”
According to Atlona, its strength in the growing SoHo (small office/home office) market add further value for Navatech. Forgy reports a strong surge in demand from remote workers seeking to retrofit home offices with PTZ cameras and video conferencing capability, and points to Atlona’s HDVS-CAM products as compelling for these customers. The Navatech team is also enthused about Atlona’s new WAVE-101 wireless presentation system, which enables high-performance network connectivity throughout homes and small businesses without running physical conduit.
Navatech employs a direct-to-dealer/integrator strategy that keeps their sales team on the road, preferring to meet with their valued partners and their customers face-to-face. Navatech’s three account managers bring more than 100 years of combined AV sales experience to their efforts.
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