DALI Loudspeakers, a global speaker designer and manufacturer, has announced the expansion of Lenbrook Americas’ distribution responsibility to include both Canada and the United States.
The appointment will see Lenbrook oversee all aspects of sales, marketing, service and support for DALI Loudspeakers in both countries, with a projected start date of the Canadian mandate on May 1, 2020.
“We took on this partnership with DALI Loudspeakers because it is fully ready to compete with the world’s best in the category, and because it fits perfectly within Lenbrook’s portfolio of brands,” states Stephen Baker, senior director of sales for Lenbrook Americas.
“Having the mandate for Canada and the United States allows us to strategically invest to make DALI a top player in the premium speaker market in the region.”
Lenbrook Americas, a subsidiary of The Lenbrook Group of Companies, is the distributor of NAD Electronics, PSB Speakers, and Bluesound hi-res wireless products. Leveraging its history in channel and brand development competencies in Canada and the United States, Lenbrook’s relationships and reach into the specialty dealer channel provides DALI and all DALI’s existing customers with the support of an organization with the capital base, organizational depth, and channel trust to penetrate the marketplace and grow the network.
“We have been thrilled with the results of our US relationship with Lenbrook since early 2018 and the addition of Canada, Lenbrook’s home market, to the partnership marks an important next step in building DALI’s position in our core audio products, expanding our performance CI [custom installation] portfolio, and introducing exciting new premium personal audio products,” adds Lars Worre, Managing Director of DALI Loudspeakers
