Hisense, a global electronics and home appliances brand, has announced a comprehensive marketing and multi-year partnership with basketball three-time NBA Champion, NBA Finals MVP and 13-time NBA All-Star—and businessman Dwyane Wade.
According to Hisense, as its first ever U.S. ambassador, Wade will bring his affinity for Hisense’s high-performance products to the first year of the multi-deal partnership through the support of premium product launches, in-person appearances and features in upcoming marketing campaigns.
“We are thrilled to welcome Dwyane Wade to the Hisense team and look forward to working with him to take the Hisense brand to the next level,” says David Gold, vice president, consumer electronics at Hisense U.S.
“More than just an athlete and savvy businessman, he’s dependable, competitive and shares our commitment to being the best in every aspect of his life. This partnership provides the perfect alignment for Hisense and represents our continued commitment to grow our brand in the U.S. We are very excited to embark on this journey to further elevate the brand together and bring sports into the home on a more intimate level.”
As part of the expansive partnership, which comes on the heels of Hisense’s 50-year anniversary, Wade joins an impressive line of Hisense’s high-profile sports-related partners, including NASCAR, FIFA (2018) and UEFA (2016 and 2020).
The multi-year deal aims to elevate the brand’s recognition in the United States by accelerating Hisense’s rapid growth, and the partnership is designed to foster connections with sports fans across the country.
In addition to supporting marketing initiatives and product launches, Wade will take part in branded integrations and activate during marquee events in the near future.
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