ProSource to Carry Onkyo, Pioneer, Integra and Pioneer Elite

Premium Audio Company and its Pioneer Elite, Pioneer, Integra and Onkyo brands are now available to ProSource members.
Published: April 15, 2021

Premium Audio Company, a complete audio solutions provider, has announced that it will expand its partnership with the ProSource buying group to include Onkyo Electronics, effective immediately.

The move allows ProSource members to have access to Onkyo, Pioneer, Pioneer Elite and Integra electronics.

ProSource and Klipsch have a 30-year relationship and are dedicated to strengthening and expanding their assortment of leading audio and electronic solutions.

“We are excited to bring the Onkyo family of brands to our membership with their newly formed alignment with Klipsch and the Premium Audio Company. Prosource members continue to grow share in premium audio products and this new relationship will only further our success in this area of the business,” says Dave Workman, president & CEO of ProSource. 

In August 2020, Premium Audio Company (PAC), umbrella corporation to the Klipsch and Jamo speaker brands, started a distribution arm in the Americas named 11 Trading Company (11 TC). The move allows PAC to offer a vast, complete audio and electronic assortment, while continuing to deliver world-class service to its channel partners and consumers alike. Onkyo, Pioneer, Pioneer Elite and Integra products include AV receivers, HiFi equipment, mini systems, smart speakers, turntables, sound bars, home theater systems, and optical disc players.

“We’re excited about what the future holds for these iconic electronics brands, especially as we introduce some of the most innovative and state-of-the art AVR solutions for retailers and integrators later this year. We look forward to significant growth and building our business through innovation,” notes Tommy Jacobs, SVP of Sales and marketing for Premium Audio Company.

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