The Pi8 McLaren Edition, a new version of the Bowers & Wilkins Pi8 wireless earbuds has just been announced by the popular home audio company and famous automotive manufacturer.
Developed in collaboration with McLaren Automotive and the McLaren Formula 1 Team, the new earbuds build on the success of the Pi8 through the integration of the famous McLaren Papaya orange together with Galvanic Gray into the design.
Reflecting the two brands’ shared technical and performance-led aesthetic, Bowers & Wilkins states the Pi8 McLaren Edition offers the high-performance sound quality synonymous with Bowers & Wilkins, coupled with a design that connects fans of McLaren cars to the visual identity of the McLaren brand.
“We are thrilled to collaborate with the McLaren team once again. This reimagining of our award-winning earbuds elevates our long-term partnership even further by combining the unmistakable design DNA of McLaren with our industry-leading audio products to create an attention-grabbing version of our Pi8,” says Giles Pocock, vice president of brand marketing, Bowers & Wilkins.
“We’re excited to see how it’s received by Bowers & Wilkins and McLaren fans alike.”
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The Pi8 is the Bowers & Wilkins flagship earbud, and the company boasts, the headphones combine reference-standard, hi-resolution audio performance, elegant design, premium materials, exceptional comfort and fit, as well as enhanced connectivity and features, including Wireless Audio Retransmission.
Bowers & Wilkins and McLaren Automotive point out that F1 is well-known for its globetrotting nature, so Bowers & Wilkins products will play a crucial role in both the team’s extensive travel from race-to-race, relaxation and recovery, as well as any pre-race preparation needs throughout the season.
Since 2015, Bowers & Wilkins and McLaren have partnered to develop the high-performance audio systems found in McLaren’s supercars. The relationship the companies explain is built on firm technical foundations and rooted in the brands’ shared values of delivering the highest levels of performance. More recently, the strategic long-term multi-year partnership was extended to see Bowers & Wilkins’ become McLaren’s Official Audio Partner across McLaren Automotive and the McLaren Formula 1 Team.
Bowers & Wilkins adds that its pursuit of perfection—inspired by founder John Bowers—mirrors the performance demanded in Formula 1 racing. Working together Bowers & Wilkins continues, its engineering team worked closely with its counterparts at McLaren Automotive to create the audio system found in the McLaren W1, the company’s new high-performance supercar. The audio system in the W1 features the latest advanced speaker technologies developed at the Bowers & Wilkins’ Southwater research and development center, including the Continuum Cone, as found in the brand’s flagship 800 Series Diamond loudspeakers.
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