VIZIO Updates Smart TV Platform for Better Responsiveness

VIZIO is launching an update across all of its smart TVs that brings a faster power on, better responsiveness and improved search.
Published: December 20, 2023

VIZIO is launching an update across all current models of its smart TVs that brings a faster power on, better responsiveness, improved voice and text search, and a more personalized experience.

The update to the VIZIO Home software update includes the latest Quantum Pro 4K QLED Smart TV models and features an overall faster experience, including a faster power-on experience and faster switching between apps.

VIZIO’s update also includes a new left-side navigation and hierarchy sorting feature for quicker browsing and more responsive controls, as well as faster recommendations and search results in both voice and text formats.

The company first announced the Quantum Pro Smart TV series this fall, which features improved color and a premium picture with a wide viewing angle and anti-reflective film. The TVs also feature up to 1,000 n its peak brightness and the ability to express over 1 billion colors using Quantum Dot technology, combined with active full array local dimming for brighter colors and deeper darks.

The Quantum Pro also features AMD FreeSync Premium Pro certification and up to 120fps in 4K or 240fps in 1090p, which VIZIO says provides superior connectivity for gamers. The TVs also include Wi-Fi 6E connectivity.

In addition, the TVs feature Airplay 2.0 and Chromecast, plus compatibility with Apple Home, Google Home and Alexa. The TVs come in sixes of 65- and 75-inch models.

“VIZIO is synonymous with innovation. We are leveraging more than 20 years of TV experience to provide users with value, beyond the initial point of purchase, creating an ever-evolving home entertainment experience,” says Steve Yum, vice president of product management at VIZIO. “Our commitment to delivering the latest and greatest technology remains unwavering as we introduce the new VIZIO Home to users, and we look forward to them experiencing a faster and more responsive platform in the comforts of their homes.”

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Strategy & Planning Series