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How Integrators Can Capitalize on National Brand Names

May 23, 2012, 2:00pm EDT
Duration: 1 hr
Presented by: Jason Knott, Editor-in-Chief, CE Pro
Presenters: Bose BUILT-INvisible™ Group Manager; Tom Priola, Primetime Audio/Video in Rockford, IL: Henry Clifford, Livewire in Richmond, VA

Can big consumer electronics brand names and custom integrators blend well together? The custom electronics industry is made up of mostly small regional integrators who do their best to maximize their company brand name in their local market. But sometimes, integrators need an edge. For the most part, manufacturers’ brand names (outside the flat panel TV space) are virtually unknown by most consumers also, with a few exceptions. The name recognition and comfort level that comes from being a dealer for a well-known consumer electronics brand can help integrators get more appointments and close more sales with homeowners, builders, architects, interior designers and even commercial end users.

In this fast-paced one-hour webinar, you will learn:

• What types of resources does a big brand bring to the table and how does that make your job easier:  Marketing, Merchandising, Customer Support, Dealer Support, Training, etc.
• How carrying a big brand influences the trust that the customer has in your store / services?
• How carrying a larger brand can shorten the sales cycle / process
• How custom integrators can bring the “value add” to a big brand that big-box stores cannot, giving the installers an edge (especially with a Unilaterally priced product)
• How carrying a bigger brand can help in your ability to negotiate and secure larger commercial jobs






All Webinars
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REGISTER TODAY! Build Your Profits With Central Vacuum Systems
Wednesday, September 9, 2015, 2:00PM EST
Register today for this FREE 1 hr CE Pro webinar, sponsored by Beam, to learn from other integrators how to generate more installations from custom and semi-custom homebuilders simply by adding central vacuum systems to your product portfolio. Learn more or register today.

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Archived: Homebuilder Business Rebounds for Integrators: Getting in on the Action
Wednesday, August 19, 2015, 4:00PM EST
Download this previously Live CEPro Webinar which featured members of the manufacturing, home building and integrator communities who will share their stories about the new era of smart-home-building. Learn more or register today.

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Archived: Nest and the Custom Integrator: Products, Applications and Opportunities
Wednesday, July 29, 2015, 2:00PM EST
Originally recorded LIVE on 07/29/15: Download this webinar to hear from industry experts from Nest Labs who will discuss some of their latest creations in home automation products. Learn more or register today.

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Archived: HDMI in 2015: The 2.0a Spec, Your Questions and More
Tuesday, July 21, 2015, 2:00PM EST
View this FREE recorded webinar, originally presented on July 21st to learn more about HDMI and HDMI specification. Learn more or register today.

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Archived: Best Practices for End-to-End Network Security in the Internet of Things (IoT) Era
Wednesday, June 10, 2015, 2:00PM EST
Watch this FREE recorded webcast to learn about the best practices for protecting privacy and personal data so you can best advise your clients on end-to-end network security. Learn more or register today.

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Archived: Installing 4K UltraHD: What Residential Integrators Need to Know
Wednesday, May 27, 2015, 2:00PM EST
Register to view this previously live webinar from CEPro and Crestron to learn more about 4K and what this format means to your AV installations. Learn more or register today.

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Archived: ISC 2015 Preview: Latest Trends in the Security-Centric Smart Home
Wednesday April 1, 2015, 2PM EST
Watch this FREE recorded Webinar from CEPro for an analysis of today’s security and home automation landscape, as well as a walk-through of smart-home exhibits at April’s ISC 2015 show in Las Vegas. Learn more or register today.

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REGISTER TODAY! 3 Reasons Referrals Don’t Choose You: A CE Pro Partner Series Webcast
March 11, 2015, 2:00 EDT.
In this FREE CE Pro Partner Series educational Webcast, industry experts from One Firefly will show examples and discuss 3 reasons your website may be hurting your referral business and how you can overcome it. Learn more or register today.

More Info
Archived: The Ultimate Networking Case Study
December 17, 2014, 2:00pm EST
A step-by-step discussion of CEDIA’s network overhaul, from needs assessment to ongoing support. Register for FREE to view the archive of this webinar today! Learn more or register today.

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Archived: Where the Smart Things Are: Navigating CES 2015 with IoT & the Smart Home in Mind
December 18, 2014, 2:00pm EST
IF you're goal at CES 2015 is to conquer the smart home, you won't want to miss this Webcast recording. Learn more or register today.


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