Apple Goes All in for Sonos: Sales & Demos at 468 Stores

Sonos speakers are now selling on Apple.com, and soon Apple stores will offer the products for demos and sales.
Published: September 26, 2016

Sonos wireless speakers are pretty much available everywhere already, but now the company is adding one of the few outlets where you couldn't by the products before: Apple. 

Two of Sonos's most popular speakers, the Play:1 and Play:5, will be available for sale later today at Apple.com in the U.S. By Oct. 5, Sonos products will be available for sale at 463 Apple Stores around the world, with more than 140 of those stores providing special kiosks where customers can demo the speakers and the Sonos app.

Those who buy a Sonos system at Apple retail stores or at Apple.com between Sept. 26 and Dec. 31 will receive a free 3-month Apple Music Gift Card.

Sonos opened its own retail outlet in NYC's SoHo neighborhood in July of this year. 

A Sonos blog announcing the Apple collaboration explains:

This is a big deal — both for our companies, and for music lovers around the world who can now experience Sonos and Apple Music like never before. We know the best way to discover Sonos is by experiencing it first hand, which shoppers in more than 140 Apple Stores will be able to do with a hands-on Sonos and Apple Music demo featuring a guided Sonos app experience on the iPad Pro.

Independent A/V retailers and installation firms have complained about the widespread availability of the product, but have taken solace in the fact that the specialty shops were among the few outlets that could actually demonstrate the product.

That advantage is eroding.

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