Placing systematic calls to existing clients to discuss small items like Apple TV may seem odd, but it results in upgrade sales worth as much as $10,000 for Maverick Integration. Creating project plans that are "detailed to the point of absurdity" seems, well, absurd, but it results in lifelong ties to architects and builders.

The revenue that Concierge Direct got from hardware upgrades during a $400M renovation of New York's The Plaza is only half the story. In creating automation-based concierge services for the condos, it stumbled upon a recurring revenue formula for MDUs and even single-family homes.